QSNCC launches Loyalty Program to deliver unprecedented privileges for event organizers worldwide

01 Apr 2024

The Queen Sirikit National Convention Center (QSNCC) has leveraged cutting-edge technology to boost customer satisfaction with the launch of Loyalty Program, which will provide event organizers worldwide with a wide range of unrivalled benefits and lifestyle needs. The program seeks to set QSNCC apart by fostering further trust in its brand through word of mouth to expand its customer base.

QSNCC’s loyalty program operates on a web portal with a secure and convenient system for users and available both in Thai and English. Members can track their spending, reward points and status in real-time, as well as instantly redeem points earned without limit towards rewards and privileges. The system supports smartphones, tablets and laptops, allowing members to access it anywhere and anytime.

“Since its re-opening in 2022, QSNCC has continued to build up its credentials on its capacity to accommodate events of all kinds and all scales and it has been trusted by both local and international customers to organize many national and international events,” said Surapol Utintu, Chief Executive Officer of N.C.C. Management and Development Co., Ltd. the operator of QSNCC.

“Today we are deepening our relationships with our customers by connecting with them via a points collection system that offers a variety of privileges and value-added benefits to keep customers coming back when they seek for a perfect venue for their next event,” Surapol added.

The privileges will encompass all lifestyle needs, including rooms at partnering hotels, use of digital media and gift vouchers for services and restaurants at the convention center.

“The implementation of the Loyalty Program helps us create a more rewarding customer experience. This sets us apart and will lead to enhanced customer satisfaction, enriching our relationship with all our existing customers and attract new ones,” Surapol said.   

The Loyalty Program is part of QSNCC’s key customer relationship management strategies. QSNCC continues to develop and create a variety of special benefits, search for new partners to enhance its service offerings, and listen to customer needs in order to deliver optimal customer experiences.

Organizers’ voice

"The loyalty program system is highly beneficial for event organizers. Not only can it accumulate spending points for special privileges, but it also ensures safe usage and systematically stores member information."

Suwit Rungwatanaipiboon
President of the Publishers and Booksellers Association of Thailand

"QSNCC's loyalty program has proven to be an indispensable resource for IAAPA Expo Asia. The accumulated points are a big boost for our marketing. This program not only fosters brand loyalty but also plays a pivotal role in assisting event organizers in achieving their marketing objectives. We extend our gratitude to QSNCC for their innovative approach and steadfast support!"

Ivan Zhang
Manager, Expo Sales and Operations
IAAPA Asia Pacific – Singapore

"The Loyalty Program is an easy-to-use system offering a variety of privileges tailored to the needs of event organizers. Organizers can use it to reward their customers and raise awareness about events through digital signage at the venue. It is one of the exclusive perks that can be redeemed with accumulated points."

Charern Wangananon
President of the Thai Travel Agents Association (TTAA)

“It is a highly intriguing system that can be accessed via smartphones, tablets, or computers through a web portal. It is user-friendly and allows users to view their accumulated points in real-time.”

Oranuch Lerdsuwankij
CEO & Co-Founder of Techsauce Media Co., Ltd.

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